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Key Account Management - Peter Cheverton - häftad - Adlibris

Boken är en av få böcker på marknaden som lägger beto¿ningen på de långsiktigt strategiska aspekterna och kanske den enda som sätter fokus på den praktiska hanteringen av nyckelkunder. Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. Cheverton, Peter: Key account management. Key account management / Peter Cheverton ; översatt av Ulla Warodell.

Key account management cheverton

1. Key accounts are critical for future business Kjøp «Key Account Management» av Peter Cheverton til en god pris på ark.no. Bestill hjemlevering eller klikk&hent i din ARK-butikk. Jun 20, 2016 As a key account manager, you are tasked with supporting and maintaining your company's most important business relationships. By following Key Account Management Tools And Techniques For Achieving Profitable Key Supplier Status By Peter.

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An organization's key Key Account Management by Cheverton, Peter at AbeBooks.co.uk - ISBN 10: 9144059000 - ISBN 13: 9789144059006 - Studentlitteratur AB - 2012. Key Account Management presenterar enkla och effektiva metoder för att. Visa allt inom böcker. Ekonomi; Bok; Häftad; Swedish; Peter Cheverton An organization's key accounts are its lifeblood.

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Key account management is a natural development of customer focus and relationship marketing in business‐to‐business markets. Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton.-- 3rd ed. p. cm. Includes bibliographical references and Key account management should be seen as the route to profitable key supplier status the challenge of understanding profit must be taken head on.

– Inköpschefer vill ha mer formaliserade relationer med sina Key Account Management · Cheverton, Peter. Paperback. unavailable. Try AbeBooks Account & Help. All Categories. Browse All. Art & Photography · Audio av Peter Cheverton Genre: Affärsverksamhet & företagsledning e-Bok.
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The only KAM books that focuses on implementation rather than theory, it provides tools for use in the real world. Peter Cheverton Peter Cheverton is a Director of INSIGHT Marketing and People, an international training and consultancy firm specializing in marketing and key account management, with clients in Key Marketing Skills Peter Cheverton Not just another introduction to marketing, Key Marketing Skills contains information, advice and guidance on the marketing issues of the moment, including key account management, customer relationship marketing and the impact on marketing of the e-revolution. Peter Cheverton is Director of Insight Marketing & People, a key account management (KAM) consultancy and training firm. He is also the co-author of Key Account Management in Financial Services.

Keywords: Key account management, customer relationship, business model innova- tion, B2B sales, selling, value creation, co-creation, Develop and coordinate sales offering for newly identified and developed key accounts. Libris länk.
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Key Account Management by Cheverton, Peter - Haugen Bok

: Peter Cheverton. Kogan Page Publishers, Feb 3, 2015 - Business & Economics - 416 pages. 0 Reviews. An organization's key accounts are its lifeblood.

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Studentlitteratur Ab Book Depository

Peter Cheverton is Director of Insight Marketing and People Ltd, the international training and consultancy ﬁrm. He is the author of books on key account management and key marketing skills.

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Köp boken Key Account Management av Peter Cheverton (ISBN 9789144112404) hos Adlibris. Fri frakt. Pris: 603 kr. Häftad, 2017. Skickas inom 2-5 vardagar. Köp Key Account Management av Peter Cheverton på Bokus.com.

ISBN 9789144112404; Upplaga 5; Publicerad: av J Richardsson · 2014 — KAM syftar enligt (Cheverton, 2012) till att utnyttja resurser mer effektivt genom att allokera mer av dem till sina nyckelkunder vilket skapar en större kännedom om Key account management : tools and techniques for achieving profitable key supplier status av Cheverton, Peter. Pris från 339,00 kr. Nyckelkunden är en av de viktigaste resurser som ett företag eller en organisation har. Key Account Management presenterar enkla och effektiva metoder för att Key Account Management. av Peter Cheverton.